The #1 CRM for real estate agents to automate lead follow-ups, nurture clients, and close more deals.
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What Is a Real Estate CRM for Agents?
Think of it as your digital assistant that never sleeps, never forgets a follow-up, and keeps every client interaction organized in one place.
A CRM (Customer Relationship Management) system is software that helps you track every lead from their first inquiry to closed deal—and everything in between.
For real estate agents, it means no more sticky notes, forgotten follow-ups, or losing track of hot buyers. Everything is tracked automatically, and you always know exactly what to do next with each prospect.
Bottom line: A CRM helps you work ON your business, not just IN it.
What's Actually Costing Real Estate Agents Money
These are the real problems agents deal with every single day—and they're quietly killing your commission income.
Buyer inquired about a listing. You meant to follow up. Now it's 2 weeks later and they bought with another agent.
Cost: $8,000-$25,000 per missed deal
You got 50 leads from Zillow this month. You called a few, texted some. Then... crickets. No follow-up system = zero conversions.
Cost: 80% of leads never convert without nurturing
New lead came in at 8pm. You didn't see it until morning. They already talked to 3 other agents who responded instantly.
Cost: 78% of buyers work with the first agent who responds
You've closed 50+ deals but have 6 Google reviews. The new agent down the street with 89 reviews gets all the referrals.
Cost: Losing 70% of potential referral business
Spending $2K/month on Zillow, Facebook ads, and direct mail. No idea which channel actually brings in closeable buyers.
Cost: Wasting 50-70% of marketing budget
Past client calls to list their home. You scramble through texts, emails, and old files trying to remember their situation and preferences.
Cost: Looking unprofessional + lost repeat business
Add it all up:
$100,000 - $500,000+ in lost commissions per year
These aren't small problems. They're the difference between a struggling agent and a top producer.
Why Every Real Estate Business Needs CRM Software
A CRM isn't just “nice to have”—it's the difference between staying small and scaling profitably.
Automatic follow-ups convert 40-60% more listings into closed deals
Market update reminders bring back clients year after year
Upsell prompts during open houses add $3,000-8,000 per client
Every call, form, and text captured automatically
Instant notifications so you respond in minutes, not hours
Automatic nurture sequences keep you top-of-mind
Complete history of every client at your fingertips
Seasonal promotions sent automatically (spring selling season, etc.)
Home anniversary campaigns make clients feel valued
Automatic review requests after every closing (while they're still happy)
SMS + email reminders that actually get responses
Direct links to Google/Facebook make it dead simple
Your competitors are using CRMs. They're following up faster, closing more deals, and attracting your potential clients while you're still digging through paperwork.
The question isn't “Do I need a CRM?”
It's “How much longer can I afford NOT to have one?”
Built for service businesses like yours. Unlike generic CRMs that make you adapt to them, this real estate CRM was designed specifically for agents and real estate professionals from day one.
Stop paying for 5 different tools. GoHighLevel combines CRM, phone system, email, SMS, scheduling, and more.
Save $500-1,500/month on software
Your agents are in the field, not at a desk. Full mobile app means they can update deals, text clients, and close transactions on-site.
Work from anywhere, anytime
Text clients from your business number. They respond, it goes straight to your CRM. No more personal cell phone numbers given out.
95% open rate vs 20% for email
Clients book showings online 24/7. Syncs with your calendar. Sends automatic reminders to reduce no-shows.
70% reduction in no-shows
Know exactly which marketing channel (Google Ads, Facebook, referrals) brings in the most profitable deals.
Stop wasting money on ads that don't work
Automatically request reviews after every closing. Monitor all review sites in one place. Respond instantly to build trust.
Get 10x more 5-star reviews
✓ Built-in phone system (VoIP)
✓ Two-way SMS texting
✓ Email marketing automation
✓ Voicemail drops
✓ Call recording & tracking
✓ Online showing booking
✓ Calendar sync (Google, Outlook)
✓ Automated reminders (SMS + email)
✓ Team calendar management
✓ Service area routing
✓ Complete client profiles
✓ Transaction history tracking
✓ Property preference records
✓ Client segmentation
✓ Lifetime value reporting
✓ Digital listing presentation creation
✓ Online payment processing
✓ Proposal tracking (opened/viewed)
✓ Automated follow-up sequences
✓ Revenue forecasting
✓ Drip email campaigns
✓ SMS marketing sequences
✓ Seasonal promotions
✓ Home anniversary campaigns
✓ Referral program automation
✓ Lead source tracking
✓ Revenue dashboards
✓ Conversion rate reports
✓ Agent performance metrics
✓ ROI on marketing spend
Before vs. After GoHighLevel
See exactly what changes when you implement a proper CRM system.
You have 23 sticky notes with client names and numbers scattered on your desk
Spend 45 minutes trying to remember who needs a follow-up from last week
Miss a $15,000 commission because you forgot to follow up after sending the listing presentation
Your assistant calls asking about a client—you have no idea what properties they viewed
Open dashboard: 8 follow-ups scheduled, automatically sorted by priority
System already sent 3-day listing presentation reminder to that $15,000 commission—client replies “Let's schedule a meeting”
Click one button, see complete client history: last showing March 2024, pending offer consultation
Spend 10 minutes on actual client care instead of hunting for information
Phone rings off the hook—write names on whatever paper you can find
Lose 40% of new buyer leads because you can't call everyone back the same day
Clients complain: “I called 3 times and never heard back”
No idea which marketing brought in the flood of calls—just keep spending everywhere
Every call, text, and web form automatically logged with timestamp and source
Auto-responder texts every lead within 60 seconds: “Got your message! We'll call by 2pm”
Dashboard shows 73% of leads came from Google Ads—now you know where to invest more
Convert 65% of leads into booked showings vs. 25% before
Scramble to fill the schedule—dig through old client files trying to remember who might need a follow-up
Schedule gaps mean lower revenue and stressed team
Past clients forget about you and find a new agent
System automatically sent “Free Home Valuation” reminder to 847 past clients
Book 127 consultations in 3 days without making a single manual call
Schedule stays full because you're proactively reactivating clients
Already have 200+ open house attendees pre-registered for spring season
The difference isn't small adjustments—it's a complete transformation in how your business operates.
Real Estate CRM Software Features to Scale Your Business
Explore how each CRM for agents feature directly impacts your bottom line.
Real Impact:
Real estate agents using unified communication respond 3x faster to new buyer inquiries and close 42% more deals—simply because they never miss a message.
Show Up When Clients Search "Realtor Near Me"
90% of homebuyers and sellers start their search online. GoHighLevel helps you capture them.
Auto-Post New Listings
Closed a listing? Show up in "realtor near me" searches with fresh content automatically.
Direct Review Requests
One-click link sends clients directly to your Google review page—no complicated steps.
Updated Business Hours
Sync your calendar to show accurate availability and showings.
Q&A Management
Answer questions quickly to show you're active and engaged.
Post-Closing Review Requests
Automatically send review request 2 hours after closing while experience is fresh.
Smart Routing
Happy clients (4-5 stars) go to Google. Unhappy feedback routes privately to you first.
Multi-Platform
Request reviews on Google, Facebook, Zillow, Realtor.com—wherever your clients look.
Follow-Up Sequence
Gentle reminder 3 days later if they haven't reviewed yet.
76%
of local searches lead to a visit within 24 hours
88%
of consumers trust online reviews as much as referrals
9%
revenue increase for every 1-star Google rating improvement
Same name, address, phone everywhere
Fresh content signals active business
Consistent new reviews beats competitors
Reply to all reviews (Google loves this)
How Much Does GoHighLevel Cost for Real Estate Agents?
One flat price. Unlimited contacts. No per-user fees. Cancel anytime.
CRM Software
$149/mo
(Follow Up Boss)
Email Marketing
$59/mo
(Mailchimp)
SMS/Texting
$50/mo
(TextMagic)
Online Booking
$25/mo
(Calendly)
Landing Pages
$97/mo
(ClickFunnels)
Automation
$79/mo
(ActiveCampaign)
Reviews
$99/mo
(Birdeye)
Phone System
$35/mo
(OpenPhone)
Total if purchased separately:
$593/month
Separate tools
$7,116/year
GoHighLevel
$3,564/year
You Save
$3,552/year
Plus: One login, one dashboard, everything integrated. No more tech headaches.
No contracts. Cancel anytime. Start with a 14-day free trial to test everything first.
No! The Unlimited plan includes unlimited team members at no extra cost. Most real estate CRMs charge $50-100+ per user per month.
Usage-based pricing: about $0.0075 per SMS and $0.014 per minute for calls. Most solo agents spend $20-50/month on usage. Much cheaper than alternatives.
For solo agents: Start with Starter ($97). For teams with transaction coordinators or ISAs: Unlimited ($297) for unlimited users. For brokerages wanting their own branded platform: Agency Pro ($497).
GoHighLevel vs Other Real Estate CRMs
See why agents are switching from Follow Up Boss, kvCORE, BoomTown, and LionDesk.
| Feature | RecommendedGoHighLevel$97-297/mo | Follow Up Boss $69/user/mo | kvCORE $499+/mo | BoomTown $1,000+/mo | LionDesk $25/mo |
|---|---|---|---|---|---|
| Unlimited Contacts | |||||
| Email Marketing | |||||
| SMS/Text Marketing | |||||
| Online Booking/Calendar | |||||
| Marketing Automation | |||||
| Pipeline Management | |||||
| Website Builder | |||||
| Funnel Builder | |||||
| Review Requests | |||||
| Built-in Phone System | |||||
| Unlimited Users (no per-seat) | |||||
| All-in-One Platform |
Why agents switch from Follow Up Boss:
Why agents switch from kvCORE:
Why agents switch from BoomTown:
Why agents switch from LionDesk:
Save $4,000+/year
vs. buying separate CRM + email + SMS + booking + automation tools
Unlimited Users
Add your whole team without per-seat fees (unlike most real estate CRMs)
Built-in Everything
No integrations needed. Phone, SMS, email, booking all native.
No Contracts
Month-to-month pricing. Unlike kvCORE & BoomTown long-term contracts.
Works for Any Business
Residential, commercial, property management—all supported.
White Label Available
Brokerages can brand it as their own and resell to agents.
GoHighLevel makes it easy to migrate your contacts and data from other CRMs. Most agents are fully transitioned within 2-3 days.
1. Export Contacts
Download CSV from your current CRM
2. Import to GHL
One-click import with field mapping
3. Set Up Automations
Use real estate templates or build custom
No credit card required • No contracts • Cancel anytime
GoHighLevel Pros and Cons for Real Estate
An unbiased look at what GoHighLevel does well—and where it falls short—for real estate agents.
All-in-One Platform
CRM, email, SMS, phone, booking, funnels, websites—one login, one bill. No more juggling 6 different tools.
Unlimited Users (No Per-Seat Fees)
Unlike Follow Up Boss & kvCORE that charge per agent, add your whole team at no extra cost.
Incredible Value for Money
$97-297/month replaces $500+ worth of separate tools. ROI is insane.
Powerful Marketing Automation
Build complex multi-step sequences: lead capture → nurture → showing → follow-up → referral.
Built-in Phone & SMS
Make calls, send texts directly from the CRM. Two-way conversations in unified inbox.
Active Development
New features every month. Recent additions: AI appointment booking, WhatsApp integration.
Great Mobile App
Manage leads, respond to messages, check calendar—all from your phone between showings.
White Label Option
Brokerages can brand it as their own platform and resell to agents for recurring revenue.
Learning Curve
So many features can be overwhelming at first. Plan 2-4 weeks to get comfortable.
Tip: Start with basics (contacts, calendar) then add automation laterNo Native MLS Integration
Unlike kvCORE or BoomTown, doesn't pull from MLS directly. Need Zapier or manual entry.
Workaround: Use Zapier to connect MLS feeds or IDX toolsAdditional Usage Costs
SMS (~$0.0075/text) and calls (~$0.014/min) add up. Budget $30-60/month extra.
Still cheaper than separate tools even with usage feesSupport Response Times
Support can be slow during peak times. Best to use Facebook community for quick answers.
30,000+ user community is super helpfulNo Real Estate-Specific Templates Out of Box
You'll need to customize templates or buy real estate snapshots from the marketplace.
Many real estate templates available in snapshot marketplaceInterface Not As Polished
UI is functional but not as sleek as Follow Up Boss. Function over form.
Gets better every update—huge improvements in 2024GoHighLevel isn't perfect, but for real estate agents wanting an all-in-one marketing and CRM platform at a fraction of the cost of industry-specific alternatives, it's hard to beat. The learning curve is real, but agents who invest 2-4 weeks to set it up properly see significant ROI—often closing 2-5 extra deals per year just from better lead nurturing and follow-up automation. If you're currently duct-taping together multiple tools, or paying hundreds per month for kvCORE or BoomTown, GoHighLevel is worth a serious look.
GoHighLevel ROI for Real Estate Agents
How much money can you actually make (or save) with GoHighLevel? Let's do the math.
Revenue Impact from Better Follow-Up:
• 10% more leads converted = 3 extra deals
• Average commission: $7,500
• Extra annual revenue: $22,500
Total Annual ROI
$25,536
($3,036 savings + $22,500 new revenue)
Revenue Impact from Better Follow-Up:
• 10% more leads converted = 10 extra deals
• Average commission: $6,000 (after split)
• Extra annual revenue: $60,000
Total Annual ROI
$64,236
($4,236 savings + $60,000 new revenue)
Revenue Impact from Better Follow-Up:
• 10% more leads converted = 30 extra deals
• Brokerage commission share: $2,000
• Extra annual revenue: $60,000
Total Annual ROI
$78,036
($18,036 savings + $60,000 new revenue)
Speed-to-lead automation means every inquiry gets an instant response. Agents using auto-follow-up convert 27% more leads into appointments.
+10-15% more deals
Cancel CRM + email marketing + SMS + booking + funnels. One bill instead of 6. Most agents save $200-400/month instantly.
$2,400-4,800/year savings
Automation handles follow-ups, reminders, and routine tasks. Average agent saves 8-12 hours/week on admin work.
400+ hours/year back
Automated stay-in-touch campaigns keep you top of mind. Market update emails + home anniversary messages = more referrals and repeat clients.
+20% repeat business
| Revenue Source | Before GHL | After GHL | Impact |
|---|---|---|---|
| New Lead Conversion Rate | 15% | 22% | +47% improvement |
| Online Inquiries Scheduled | 60% | 85% | +42% improvement |
| Showing No-Show Rate | 20% | 8% | -60% reduction |
| Past Client Re-engagement | 5% | 18% | +260% improvement |
| Google Reviews (monthly) | 1-2 | 8-12 | +500% increase |
| Monthly Tool Costs | $350-500 | $97-297 | -50% reduction |
Ready to See Your ROI?
Most real estate agents see positive ROI within the first month.
Start Your 14-Day Free TrialNo credit card required • Cancel anytime
Real Estate CRM Templates for GoHighLevel
Copy these proven email, SMS, and automation templates to jumpstart your marketing.
Subject: Thanks for reaching out about homes in [City]!
Hi {{first_name}},
Thanks for reaching out! I saw you're interested in finding a home in [Area]. I'd love to help you find exactly what you're looking for.
Quick question: What's your ideal timeline for buying? Are you pre-approved for a mortgage yet?
I have some great listings that just hit the market—would you like me to send them over?
Talk soon,
{{user_name}}
{{business_name}}
Subject: [Month] Real Estate Market Update for [Area]
Hi {{first_name}},
Here's what's happening in the [Area] real estate market this month:
📊 Average home price: $XXX,XXX (up/down X%)
📈 Days on market: XX days
🏠 Active listings: XXX homes
Thinking about buying or selling? Now could be a great time. Let's chat about your options!
Subject: Happy Home Anniversary! 🏠🎉
Hi {{first_name}},
Can you believe it's been [X] year(s) since you bought your home at [Address]? Time flies!
Fun fact: Your home's estimated value has [increased/stayed strong]. Want a free market analysis to see exactly how much equity you've built?
Also—if you know anyone thinking about buying or selling, I'd love an introduction. Referrals are the best compliment!
Subject: You're Invited! Open House This [Day] 🏡
Hi {{first_name}},
I wanted to personally invite you to my open house this [Day]:
🏠 [Address]
📅 [Date] from [Time] - [Time]
💰 Listed at $XXX,XXX
This [X] bed, [X] bath home features [highlight]. Perfect for buyers looking for [feature].
Can't make it? Reply and I'll set up a private showing!
Get All These Templates Pre-Loaded
Start your free trial and import our real estate template pack instantly.
Start 14-Day Free TrialWhat Real Estate Agents Say About GoHighLevel
Don't just take our word for it. Here's what agents and teams are experiencing.
4.9/5
Average Rating
50,000+
Agents Using GHL
312%
Average ROI
Team Leader
Mitchell Realty Group
GoHighLevel completely transformed how we handle leads. Before, we were losing 40% of our online inquiries because follow-up was manual. Now every lead gets an instant response and a nurture sequence. We closed 23 more deals last year—that's an extra $138K in commissions.
Solo Agent
Johnson Home Sales
I was paying $400/month for Follow Up Boss + Mailchimp + Calendly + a review tool. Now I pay $97 for GoHighLevel and have WAY more features. The ROI is insane. Plus I went from 3 Google reviews to 47 in six months using the automated review requests.
Broker/Owner
Premier Realty Group
We have 8 agents and used to struggle with lead distribution and follow-up consistency. GoHighLevel's pipeline and automation features solved everything. Best part? Unlimited users means we pay the same whether we have 3 agents or 30.
Luxury Agent
Rodriguez Luxury Estates
The landing page and funnel builder alone is worth the price. I built a seller lead gen funnel that brings in 15-20 home valuation requests per month. That's $0 ad spend—just organic traffic to my 'What's My Home Worth' page.
New Agent (2 years)
Keller Williams
As a newer agent, I couldn't afford expensive CRMs. GoHighLevel let me compete with established teams. The automation runs my entire follow-up while I focus on showings and closings. Went from 12 deals year one to 28 deals year two.
Team Leader
Kim Real Estate Team
Solid platform with a learning curve. Took about 3 weeks to really get comfortable, but now it runs our entire operation. Only wish it had native MLS integration, but Zapier works fine. The automation capabilities are unmatched for the price.
Transaction Coordinator
ABC Realty
From the TC side, GoHighLevel makes my job so much easier. All client communication is in one place, appointment scheduling is automated, and the pipeline view lets me see exactly where every deal stands. Game changer for team operations.
Investor/Agent
Brown Investment Properties
I use GoHighLevel for both my real estate sales and my investment business. The ability to have different pipelines, automation sequences, and even separate phone numbers for each business is incredible. Would've cost $800+/month with separate tools.
"Finally, one tool instead of six"
Mentioned by 89% of reviewers
"Saved $200-400/month immediately"
Mentioned by 82% of reviewers
"Follow-up runs while I show homes"
Mentioned by 91% of reviewers
"Closed 20-40% more deals"
Mentioned by 76% of reviewers
Learning Curve
"Took 2-3 weeks to feel comfortable. Lots of features to learn."
Support Wait Times
"Support can be slow. Facebook community is often faster."
No Native MLS
"Wish it connected to MLS directly. Need Zapier workaround."
Note: Most agents say these cons are minor compared to the overall value.
Frequently Asked Questions
Everything real estate agents ask about GoHighLevel CRM.
Still Have Questions?
The best way to see if GoHighLevel is right for your real estate business is to try it. Start your 14-day free trial—no credit card required.
Join thousands of real estate agents who have transformed their business with GoHighLevel. Start your 14-day free trial today—no credit card required.
Trusted by 50,000+ businesses worldwide • 4.9/5 rating • #1 CRM for small businesses
Every day without proper follow-up automation, you're losing potential deals to competitors who respond faster. Don't let another lead slip away.
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