TLDs OBSERVER

In Focus

Onchain NAMESPACES
Animoca Brands: Who Owns .animoca and Why It Matters
Animoca Brands: Who Owns .animoca and Why It Matters
Custom top-level domains reshape Web3 identities. Brands claim their space on blockchain platforms..
.rocketleague TLD Valuation: What Psyonix's Digital Namespace Is Really Worth
.rocketleague TLD Valuation: What Psyonix's Digital Namespace Is Really Worth
Rocket League pulls in over 100 million players worldwide. Epic Games took it free-to-play...
CMA CGM's Web3 Identity Gap: The .cmacgm TLD and What It Could Cost to Wait
CMA CGM's Web3 Identity Gap: The .cmacgm TLD and What It Could Cost to Wait
An independent onchain investor holds the .cmacgm TLD on Freename, a Web3 platform beyond ICANN...
.tourdefrance TLD Valuation: The World's Most Watched Annual Race Doesn't Control Its Name Onchain
.tourdefrance TLD Valuation: The World's Most Watched Annual Race Doesn't Control Its Name Onchain
Every July, the Tour de France draws over 3.5 billion cumulative TV viewers across 190 countries.

Editor’s Picks

ANALYSIS
.dazn TLD Reveals DAZN Group's Web3 Protection Gap
.dazn TLD Reveals DAZN Group's Web3 Protection Gap
DAZN Group dominates sports streaming. It delivers live events like soccer and boxing to millions...
Why LVMH Hasn't Secured .dompérignon on Freename
Why LVMH Hasn't Secured .dompérignon on Freename
Dom Pérignon's name shines as one of the world's most recognized luxury labels. Yet, on Freename...
.l'oréal TLD Valuation: Fair Price for L'Oréal Groupe
.l'oréal TLD Valuation: Fair Price for L'Oréal Groupe
For the first time in internet history, L'Oréal's exact legal name, complete with apostrophe and ...

Latest Analysis

ALL TOPICS
How Much Is a Corporate Web3 TLD Worth? Valuation Framework
How Much Is a Corporate Web3 TLD Worth? Valuation Framework
Imagine Tesla snaps up .tesla on Freename. Could that move fetch millions? Companies now chase...
March 4, 2026
Corporate
Web3 TLD Market Size 2025: 10M Domains, $100-200M Value
Web3 TLD Market Size 2025: 10M Domains, $100-200M Value
Web3 TLDs change how we think about domain names. These are blockchain-based endings like .crypto or
March 4, 2026
Market
ICANN Bridge: Make Web3 TLDs Visible on the Classic Web
ICANN Bridge: Make Web3 TLDs Visible on the Classic Web
Imagine Sarah, a savvy business owner. She launches her custom .brand top-level domain (TLD) on Free
March 4, 2026
Infrastructure
.brandwatch TLD Valuation: The World's Leading Brand Intelligence Platform Doesn't Own Its Own Name Onchain
.brandwatch TLD Valuation: The World's Leading Brand Intelligence Platform Doesn't Own Its Own Name Onchain
Brandwatch stands as the world's top digital consumer intelligence platform. It processes over...
March 4, 2026
The Record
.tourdefrance TLD Valuation: The World's Most Watched Annual Race Doesn't Control Its Name Onchain
.tourdefrance TLD Valuation: The World's Most Watched Annual Race Doesn't Control Its Name Onchain
Every July, the Tour de France draws over 3.5 billion cumulative TV viewers across 190 countries.
March 4, 2026
The Record
.nbafinals TLD Valuation: The World's Most Successful Sports NFT Platform Doesn't Own Its Most Powerful Brand Onchain
.nbafinals TLD Valuation: The World's Most Successful Sports NFT Platform Doesn't Own Its Most Powerful Brand Onchain
The NBA Finals commands over 10 million viewers per game in the US alone, plus hundreds of millions
March 4, 2026
The Record
.dazn TLD Valuation: The World's Largest Sports Streamer Already Operates Onchain But Doesn't Own Its Name
.dazn TLD Valuation: The World's Largest Sports Streamer Already Operates Onchain But Doesn't Own Its Name
DAZN commands the global sports streaming market. It serves over 20 million subscribers across...
March 4, 2026
The Record
The .truegamers TLD Valuation, A 2026 Strategic Analysis
The .truegamers TLD Valuation, A 2026 Strategic Analysis
In the world of Web3, onchain TLDs work like permanent digital real estate on blockchains such as...
March 3, 2026
The Record
.brandwatch: The Onchain TLD Cision Needs to Secure
.brandwatch: The Onchain TLD Cision Needs to Secure
Brands struggle to keep their identity intact in Web3 spaces. Scammers mint domains that mimic...
March 3, 2026
The Record
Why Visa Hasn't Secured .vtap: An Analysis
Why Visa Hasn't Secured .vtap: An Analysis
Visa launched its Tokenized Asset Platform (VTAP) on October 3, 2024. This tool lets banks create...
March 3, 2026
The Record
.fifacoin TLD Valuation: $15M-$20M Fair Market Price
.fifacoin TLD Valuation: $15M-$20M Fair Market Price
FIFA pulled in over $7.5 billion during the 2022 World Cup cycle. That event grabbed 5 billion...
March 3, 2026
The Record
.thirdweb TLD Valuation: The Company That Builds Web3 Identity Tools Doesn't Own Its Own Name Onchain
.thirdweb TLD Valuation: The Company That Builds Web3 Identity Tools Doesn't Own Its Own Name Onchain
thirdweb powers the world's top Web3 apps. Over 70,000 developers rely on its tools for...
March 3, 2026
The Record
Why Sony and Startale Labs Haven't Secured .soneium
Why Sony and Startale Labs Haven't Secured .soneium
Soneium's blockchain has surged ahead. By early 2026, it processed over 500 million transactions.
March 3, 2026
The Record
Why Animoca Brands Hasn't Secured .animoca: An Analysis
Why Animoca Brands Hasn't Secured .animoca: An Analysis
Animoca Brands leads Web3 gaming. It invests in over 600 projects and runs hits like The Sandbox.
March 3, 2026
The Record
.alphatheta TLD Valuation: The Company That Controls 90% of DJ Culture Doesn't Own Its Name Onchain
.alphatheta TLD Valuation: The Company That Controls 90% of DJ Culture Doesn't Own Its Name Onchain
AlphaTheta Corporation rebranded from Pioneer DJ in 2022. This move marked a bold shift toward...
March 3, 2026
The Record
Why Christie's and François Pinault Haven't Secured .christies
Why Christie's and François Pinault Haven't Secured .christies
Christie's rules the art auction world. It posted $6.2 billion in sales last year, outpacing rivals
March 3, 2026
The Record